Recent business news speaks about the Microsoft attempt to buy the comparison shopping sites. The site they are going to buy is the collection of various European price comparison and shopping sites. It is a combination of these sites along with the review sites of consumer opinion from around seven countries and languages. This will boost the search presence of the site in Europe.

As a result of the fact that Microsoft is behind Google in terms of ad revenue, the company is focusing on the methods to improve their search results on shopping and travel. This is expected to boost their website traffic as well.