Google always comes up with some new inventions that are intended to increase the search experience of their users. The latest renewal happening in Google is the improvement of the judging and quality management mechanism.

The critical issue deals with how to determine the ads which are to be placed near each search results. They generally use an auction system which will determine the ads which are to be displayed with the search results. The value of the ads is determined using various factors including the payment made for the ad, the click through rate and the speed of page downloading in ads.